PARIS, Today: After two years of disrupted travel plans, global hotel provider Accor has launched a Pacific-wide ALL – Accor Live Limitless marketing campaign to promote ALL.com as the all-encompassing digital destination for the best travel experiences, with “incredible” loyalty benefits.
NZ is a key part of the campaign with paid media including a national competition airing on TVNZ 1, along with digital advertising, social media and video content.
The PR release did not name a NZ media agency (scroll down for the credits) but we note that DDB Group’s Mango Communications Aotearoa has worked for Accor in NZ as recently as last year.
“The PR did not name a NZ agency but we note that DDB Group’s Mango Aotearoa has worked for Accor in NZ recently.”
The million-dollar brand campaign leads with some of Accor’s 18 brands in Australia, New Zealand, Fiji and French Polynesia, including Pullman, Mövenpick, Grand Mercure, Novotel, Mercure, and ibis, and connects them to ALL.com.
It highlights Accor’s loyalty programme, and room upgrades.
Sydney-based Accor Pacific ceo Sarah Derry said (via the release): “Increasingly, our guests are seeking more personalised experiences and this brand-led campaign showcases the richness and quality of choice across the Accor network, promoting ALL.com as the gateway to discovering more destinations and incredible experiences.”
The ALL.com brand campaign runs from now until 30 September and will come to life through the following campaign elements:
CREDITS
Client: Accor
Marketing Direction: Accor Pacific
Vice President: Nicolas Gronier
Marketing Manager: Heather Nicholls
Creative Agency: Involved New York
Media Agency: iProspect
Account Management: iProspect
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