AUCKLAND, Today: Parnell-based indie creative & media agency Calibre + Candor has created a brand campaign for investment brokerage Tiger Fintech NZ.
Tiger Fintech ceo Greg Boland said: “We have ambitions for Tiger Trade to become the go-to stock-trading app in New Zealand, offering investment into a diverse range of overseas shares on the US, Australia and Asia markets.
“A lively brand campaign roared into life this week, introducing New Zealanders to seven ‘Investor Cat’ characters representing personalities within the Kiwi investor community.”
Creative director Sarah Beck said: “While Tiger Trade is celebrating its eighth year with nine million users globally, it’s entering the New Zealand market where there are already entrenched players in the stock market app category.”
“The challenge was to make Tiger’s global brand feel local, so Kiwis connect and feel comfortable with the brand and see themselves as part of the Tiger community.
“We landed on cat analogies as a great way to bring this to life. The investor cats highlight behaviours we know people demonstrate around investment and the ways they think and actions they take.
“Kiwis will definitely see themselves in one of the investor cats, or someone they know.
“The Investor Cats campaign is the largest, multiple-platform brand launch Calibre + Candor has worked on.
“Access to Asian markets is a key point of difference, with Tiger Trade providing investment into Hong Kong, Singapore and China A listed shares as well as Australia and the US markets.”
“As well as appearing on TV, radio, digital and social platforms, the campaign will be highly visible with a heavy out-of-home presence on billboards, bus shelters and 54 buses across Auckland, Wellington and Christchurch.”
Tiger Fintech NZ marketing manager Vince Beckett said: “Investor Cats has a quirky local flavour.
“Unlike the typical technology product campaigns, the creative is not focused on a barrage of tech features but instead focusss on local characters.
“Investor Cats celebrates the many stages Kiwis are at in their investing journey with an app that’s robust enough to support a wide range of wants and needs.
“The beat of the tvc is enhanced with a soundtrack by Auckland music producer Leaping Tiger.
“This collaboration is a great way for Tiger Trade to promote emerging New Zealand musical talent and to reinforce the local focus of the app,
“Setting the cat among the pigeons in the investment app space Tiger Trade launched in New Zealand in March and has expanded its local team to meet increased demand and uptake by the growing number of Kiwis investing globally.
Tiger Fintech NZ ceo Greg Boland says Tiger Trade provides in-depth market information at the users’ fingertips to enable Kiwis to trade global but live local.
Access to Asian markets is a key point of difference, with Tiger Trade providing investment into Hong Kong, Singapore and China A listed shares as well as Australia and the US markets.
CREDITS
Creative agency: Calibre + Candor
Creative Director: Sarah Beck
Media agency: Calibre + Candor
Head of Media: Vanessa Williams
Client: Tiger Fintech NZ
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