AUCKLAND, Thursday: Heartland Potato Chips, has joined forces with Jono & Ben from The Hits to create a limited-edition chip flavour, ambitiously launching it into space.
The new chip flavour, Out of this World, is a crazy mix of maple bacon and sour cream & chives, sprinkled with salt and vinegar – and was specially chosen by The Hits co-host Jono Pryor, who also came up with the creative campaign to launch the chips into space.
No agencies were harmed in this launch! It’s a commercial partnership/collaboration as opposed to an integrated marketing campaign, which was all managed in house. The product launched on Monday and is available in all good retailers “while stocks last”.
The Hits Breakfast co-host Ben Boyce said: “We’re very excited about our new collaboration with a great Kiwi company. The flavour is guaranteed to take your tastebuds on an emotional solar-coaster journey
Pryor says as a kid he always wanted to be an astronaut so that’s where the inspiration for the ambitious space launch idea came from.
“Thanks to the Oasis Orbital Systems team at University of Canterbury, our Out of this World chips were officially launched into space on Monday.
“No agencies were harmed in this launch! It’s a commercial partnership/collaboration as opposed to an integrated marketing campaign.”
“Lots of stuff has been launched into space, but never potato chips! It’s pretty great to do something that no one in the world has ever done before – launching them 40 kilometres into the air, to reach the edge of space.”
Using a high altitude weather balloon filled with helium, the chips were launched into the stratosphere on Monday morning – the same day that the limited edition flavour was launched into retailers across the country.
Pryor: “They’re delicious – it sounds like a wild combination of flavours, which you wouldn’t expect to work at all, but the palate says otherwise.”
The Hits Breakfast co-host Ben Boyce said: “We’re very excited about our new collaboration with a great Kiwi company. The flavour is guaranteed to take your tastebuds on an emotional solar-coaster journey.”
Heartland Potato Chips commercial manager Kyle Miller said: “We’re absolutely thrilled to be working with Jono & Ben on this new product.
“Potato chips are already fun, but the boys have managed to take the fun aspect of our product to the next level! We’re seeing a huge amount of support from our retailers who have jumped right in to back the product with displays in nearly every supermarket in New Zealand.”
Following the space launch, The Hits are encouraging listeners to take a photo of their ‘Out of this World’ chips to be in the draw to win $10,000.
CREDITS
Producer: NZME
NZME CMO: Katie Mills
GM Marketing Audio: Gemma Vovchenko
Brand Manager Audio: Jacqui Davis
Announcer, The Hits: Jono Pryor
Announcer, The Hits: Ben Boyce
Head of The Hits Network: Emily Hancox
Content Director, The Hits: Matt Anderson
Promotions Director, The Hits: Harriett Whiting
Executive Breakfast Show Producer, The Hits: Ben Humphrey
Senior Media Specialist: Ian Avery
Client: Heartlands Potato Chips
General Manager: Charlotte Bowan
Commercial Manager: Kyle Miller
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