NAPIER, Friday: Hawke’s Bay agency FizzyPop won a new partnership with ACI Funds. At press time it was unclear if there’d been a pitch.
ACI Funds is an investment fund designed to unlock wealth management for Kiwis. The founding principles for ACI Funds is to provide tax efficient, evidence based, accessible investment options with a low minimum contribution.
This partnership between ACI Funds and FizzyPop has seen FizzyPop deliver a full go-to-market strategy including website design and development, and a comprehensive marketing campaign, leveraging various media platforms including digital, print, and social media.
“We chose to partner with FizzyPop because of their strategic approach and commitment to measurement.”
The campaign focuses on highlighting the accessibility of ACI Funds to all Kiwis. FizzyPop will employ its real-time reporting tool to measure the campaign’s effectiveness, tracking key performance indicators such as reach, engagement, and client acquisition against econometric forecasts.
Fizzypop MD Tom Young said: “Stewart Group Asset Management are incredibly respected and to be a part of a go-to-market launch for ACI Funds industry is an exceptional opportunity for us.
“Our data-driven approach to strategy and real-time measurement of effectiveness is what sets us apart, and we can’t wait to bring our expertise to ACI Funds.”
ACI Funds GM Rory O’Neill said: “We chose to partner with FizzyPop because of their strategic approach and their commitment to measurement.
“Their understanding of our objectives and values, coupled with their innovative thinking, makes them the ideal partner to help us expand our reach and impact.”
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