AUCKLAND, Today: PHD Aotearoa has teamed up with the Kindness Collective to support this year’s PJ Project — helping deliver warm winter pyjamas to kids in need across 68 towns, cities, and regions.
Partnering with UnLtd Aotearoa, PHD is securing free media space to spread the word far and wide, making sure more Kiwis see the campaign and chip in where they can.
Around 156,000 Kiwi kids are expected to face a freezing winter without basic essentials. The PJ Project is calling for donations to help keep them warm.
From 1 May to 31 July, Kiwis can donate funds or collect new pyjamas through schools, clubs, workplaces or sports teams. Everything goes directly to local children.
PHD is backing the campaign for the second year, helping with media strategy, planning, and donated placements from generous media partners across the country.
“We at PHD are incredibly proud to continue our partnership with the Kindness Collective PJ Project campaign. This initiative truly warms the hearts of our team, reflecting our shared commitment to spreading kindness.
“We are grateful for the generosity of our media partners, who amplify this important message and help us make a positive impact together.” – Helen Brown
“We are grateful for the generosity of our media partners, who amplify this important message and help us make a positive impact together,” says Helen Brown.
Media supporters include MediaWorks, JCDecaux, Go Media, Lumo, oOh!media, Vast Media, NZME, Stuff, VMO, and Shout.
“With the cost of living continuing to rise, more families than ever are struggling to afford even the basics – the harsh reality is we’re looking at almost 10,000 more children living in poverty and hardship than this time last year – and no parent should have to choose between keeping their child warm or putting food on the table.
The PJ Project is a tangible way we can provide for families in need. We are incredibly grateful to PHD and our generous media community for again putting their hands up to help. We truly couldn’t do this campaign every year without their kindness and generosity,” says Sarah Page.
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