AUCKLAND, Today: The Out of Home world is evolving fast, and two top experts are joining the speaker lineup at the World Out of Home Organization Congress in Mexico City, June 4–6.
Mark Boidman from Solomon Partners will explore big trends reshaping the space, from AI targeting to shoppable media, plus how connected tech is driving seamless consumer engagement across OOH, retail, and TV.
He’ll also look at where media mergers and acquisitions are headed as the landscape continues consolidating, giving attendees a peek into the industry’s future.
“Mark Boidman is the world expert on Out of Home finance and the global media developments that drive it. In a long career he has advised on over $45 billion of deals.” – Tom Goddard
Barry Frey, President and CEO of the DPAA, will share how OOH digitization is reshaping media, helping owners, brands, agencies, and tech players grow spend, revenue, and industry momentum.
WOO President Tom Goddard says, “Mark Boidman is the world expert on Out of Home finance and the global media developments that drive it. In a long career he has advised on over $45 billion of deals.”
“Barry Frey is one of the world’s leading advocates for digitisation and the benefits it brings to many media, especially OOH. There could be no better guide to the challenges and opportunities.”
Goddard added they’re thrilled to welcome both speakers to Mexico City for what’s shaping up to be an unmissable Congress in a fast-changing market.
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