AUCKLAND, Today: True has teamed up with Ingham’s for the very first time—and they’ve already cooked up something crunchy, clever, and totally parent-approved.
Introducing Ingham’s Crunchy Buttermilk Fixx. Crunchier than corn flakes and strong enough to yank kids off the Xbox—this is dinner with serious persuasion power.
The campaign brings relatable family moments to life, tapping into those everyday squabbles every parent knows all too well.
Matt Heays from True puts it best, “Ingham’s Crunchy Buttermilk Fixx are more than a delicious snack, they’re a tool to make lives easier. The campaign taps into pain points any parent will know.”
“We’ve seen incredible engagement from consumers and a genuine buzz around the brand. Even better, that’s being reflected in sales in supermarkets around New Zealand.” – Matt Heays
Just two weeks in and it’s already landing well with Kiwi families. “We’re stoked with the work and the response,” said Ingham’s Ben Ward.
“We’ve seen incredible engagement from consumers and a genuine buzz around the brand. Even better, that’s being reflected in sales in supermarkets around New Zealand.”
The campaign is live across Meta, CTV and YouTube, with parents front and centre in the targeting.
Media agency Together is also backing it with outdoor and in-mall placements, popping up near supermarkets for max mealtime impact.
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