AUCKLAND, Today: A giant purple hand is the unexpected hero of Dimetapp’s latest campaign — part monster, part helper, and fully dedicated to fighting coughs, sneezes and sniffles.
Work Comms created the fuzzy character for Dimetapp — and while it may surprise at first, the lovable ‘Helping Hand’ is quickly winning over families on both sides of the ditch.
Dimetapp, marketed by MBA Brands in Australia and New Zealand, is a go-to cold and flu remedy for kids and adults — especially during the thick of winter.
MBA briefed Work Comms to make Dimetapp top of mind across every touchpoint — from digital and video to in-store displays and chemist shelves.
“Work Comms have hit it out of the park with a campaign that ticks all the boxes of effective pharma brand building.” – Jo Noonan
Inspired by the brand name, the team came up with “Tap Tap… Time for Dimetapp.” It’s sticky, simple, and backed by that unforgettable, purple, furry hand.
Gaylene Anderson from Work Comms says the campaign nails classic FMCG principles — with branding, visuals and messaging all tightly linked for strong recall.
“Work Comms has enjoyed a great partnership with MBA Brands and Jo and the team are fantastic to work with. The opportunity to bring the Dimetapp brand to life for Kiwi and Aussie families takes the work to the next level and is a new milestone in our relationship,” Gaylene says.
“We needed a strong, simple idea that would cut through in a very cluttered and competitive category.”
Jo Noonan of MBA Brands says, “Work Comms have hit it out of the park with a campaign that ticks all the boxes of effective pharma brand building.”
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