AUCKLAND, Today: Trident is rolling into phase two of its brand campaign this June, following a strong summer showing from its out-of-home push.
“After a successful summer out of home campaign, Trident is now moving to TV and digital with our Masterbrand creatives, these have been well received by Trident consumers and already moved brand metrics positively.
“We are excited to see this creative come to life, and the team at The Enthusiasts have made an excellent transition from the static to video, building in further brand essence and clear communication.” says Kathryn Bardak, Senior Brand Manager at Hutchinsons.
“We are excited to see this creative come to life, and the team at The Enthusiasts have made an excellent transition from the static to video, building in further brand essence and clear communication.” – Kathryn Bardak
With a retail value of $20m, Trident’s range spans categories. It includes NZ’s top-selling Sweet Chilli Sauce, number two Coconut Milks and Creams, plus noodles, soups, and canned fish.
“This new campaign is helping us to realise the vision of building the brand to be the go-to authentic Asian brand for New Zealand’s shoppers, continuing to add NPD that gives an authentic cooking experience or snacking options, meeting current consumer needs.” Bardak adds.
“Through an extensive outdoor campaign over summer we established the idea that Trident serves up the flavour and flair of Asia in a flash” says Martin Yeoman, Strategy Partner at The Enthusiasts.
Jamie Hitchcock, Creative Partner at The Enthusiasts says, “We’ve now taken that idea and added movement and sound to really bring them to life. Trident finds inspiration from all over Asia and we wanted the energy, spontaneity, deliciousness and sensory overload of the region to come through.”
Share this Post
