CANNES, Today: New Zealand has just pulled off a wild double win at Cannes – yep, another Grand Prix for Make New Zealand the Best Place in the World to Have Herpes.
The bold campaign for the New Zealand Herpes Foundation brought home six Lions in total, including gold in Film.
- GRAND PRIX FOR GOOD
- LIONS HEALTH GRAND PRIX FOR GOOD
- GOLD LION – HEALTH & WELLNESS
- GOLD LION – FILM, CULTURE & CONTEXT
- BRONZE LION – SUSTAINABLE DEVELOPMENT GOALS
- BRONZE LION – ENTERTAINMENT, USE OF HUMOUR
Led by agency Motion Sickness and produced by FINCH, the win marks two Grand Prixs in one week – a massive nod to Kiwi creativity.
“As if this week couldn’t get any madder … A SECOND Grand Prix. Truly floored by this historic win for Aotearoa.” – Sam Stuchbury
“As if this week couldn’t get any madder … A SECOND Grand Prix. Truly floored by this historic win for Aotearoa. We’ve put our country, and herpes, on the world stage and shown what creativity, craft, and boldness can do,” says Sam Stuchbury, Executive Creative Director at Motion Sickness.
“We have grand ambitions for Motion Sickness – ambitions not simply measured by headcounts, handshakes or long lunches, but by letting our work prove our intention.
“We just want to apply human creativity to real problems, on behalf of brands, people, countries, whoever. The world isn’t short on problems today. Hopefully, the creative industry isn’t short on answers.”
It’s yet another example of Aotearoa’s fearless ideas making waves on the global stage.
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