AUCKLAND, Today: Kitchen brand kaboodle is bringing the heat with You Made It — a fresh new campaign made to boost confidence, shut down self-doubt, and get more Kiwis tackling their dream kitchen makeovers.
The idea is simple: believe in yourself. Whether you’re going it alone or getting a little help from Bunnings, You Made It is about backing your skills and making something you’re proud of — without breaking the bank.
“There’s no better way to destroy doubt than to silence the critics. Whether that doubt comes from others or from within, You Made It is about believing in yourself — that you’ve got what it takes to make it.
“There’s no better way to destroy doubt than to silence the critics.”
“With the option to install it yourself or get support through Bunnings, you can create an affordable new kitchen that even the toughest critics will admire,” said John Harrison, Marketing Manager at kaboodle.
Harrison adds, “And who better to impress than our lovable (if occasionally critical) Nonnas, Nans and Aunties – the ones who know kitchens best?”
Created with Colenso BBDO, the campaign brings humour, heart and a fresh creative edge to kaboodle’s message of stylish, affordable DIY. It’s all about showing Kiwis they can make it — and make it look good.
You Made It is now live across the country, with spots on TV, radio, digital, print and outdoor — all targeting DIYers ready to take on their next kitchen or laundry glow-up.
And there’s more: Undertow Media has joined kaboodle as its official NZ PR agency, kicking off this new chapter with a bang.
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