AUCKLAND, Today: Kargo is levelling up connected TV in APAC, launching three new CTV ad formats built to boost storytelling, drive performance and give advertisers more creative freedom in premium streaming environments.
Known for fusing strong design with smart tech, Kargo’s using its Creative Science approach to help advertisers make the most of this fast-growing media space.
CTV is packed with opportunity, but it comes with challenges too – like fragmented audiences, inconsistent standards, and messy measurement across platforms. That’s where Kargo’s latest launch aims to make a real difference.
Without the right creative and a strong delivery partner, many brands struggle with weak video assets, confusing metrics, and ads that fall flat. Kargo wants to fix that by offering clear solutions with quality, scale, and results.
“With these new additions to Kargo’s existing CTV ad suite, Kargo provides everything advertisers need and more.” – Rob Leach
Here’s what advertisers can now tap into:
Tile
Transforms vertical video into a sleek CTV spot that features tiled video clips alongside a brand message. Social media advertisers gain the opportunity to extend their vertical video creative onto the largest screen in the house and can use the same format to reach an even broader audience with better targeting in highly performant premium open web publisher environments.
Flipbook
An ad that tells a story by flipping through features, branding and more. Great for introducing new products or increasing engagement, brands have the ability to create the right interactive experiences.
Mirage
Captures attention instantly with a playful animation that transitions seamlessly into a video asset. It’s been validated by RealEyes’ AI-powered creative evaluation tool to drive 54% more attention in the first two seconds compared to standard CTV creatives.
The goal? To give brands a smarter, smoother way to shine on the big screen without annoying the audience — just clever, effective creative delivered with precision.
“Advertisers need a partner that delivers the complete package for CTV. That includes designing captivating creative, delivering to targeted audiences at scale, and providing quality inventory and reliable measurement,” said Rob Leach, GM APAC, Kargo.
“With these new additions to Kargo’s existing CTV ad suite, Kargo provides everything advertisers need and more.”
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