AUCKLAND, Today: Neil Gaught & Associates (NG&A) and Creative Dept., led by Grant MacDonald, have officially joined forces to offer a high-impact, purpose-driven service for Kiwi businesses ready to align strategy, culture, and growth.
This partnership brings together nearly 20 years of collaboration between Gaught and MacDonald, both firm believers in the power of purpose. Their combined strengths are now fully integrated to help leaders build truly transformational brands.
“Grant and I have collaborated globally and locally for more than 20 years. He’s an exceptional creative thinker, and having his talent fully embedded within NG&A strengthens our ability to deliver truly integrated, high-impact solutions for New Zealand businesses and organisations.” says Gaught, creator of the Single Organizing Idea® (SOI®).
MacDonald brings expertise in brand identity, comms and UX – all key to making purpose tangible. But this isn’t just about visuals. June also marks the launch of NG&A’s senior NZ advisory team.
“We believe New Zealand is uniquely placed to lead this shift, not follow it. We’re here to help businesses and organisations realise the full potential of purpose.” – Neil Gaught
Lance Sheppard, John Wadsworth, Kiri Goulter and Diana Parry bring serious experience in governance, systems, branding and economic development – all with a global lens and local smarts.
“New Zealand is emerging from a tough period and the emergence of purposeful leadership offers a timely and exciting way forward for NZ businesses but at the moment its power and potential to deliver real competitive advantage is not fully understood. It’s NG&A’s goal to change that.” adds Gaught.
“We believe New Zealand is uniquely placed to lead this shift, not follow it. We’re here to help businesses and organisations realise the full potential of purpose.”
Demand is rising across both public and private sectors, with NG&A positioning itself as a go-to partner for boards and execs ready to lead with purpose and create long-term value.
Gaught, author of CORE, has worked with clients in over 60 countries. His SOI® method digs deeper than ESG or CSR – embedding purpose into every part of an organisation’s DNA.
With their Auckland office now up and running, NG&A is set to be a regional hub for purpose-led strategy across Aotearoa and Oceania.
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