AUCKLAND, Today: VMO has secured exclusive media rights across five more Kiwi retail centres, tightening its grip on New Zealand’s booming retail media scene after a competitive pitch.
The new sites are part of the Colliers-managed portfolio and include Hunters Plaza and Highbury Mall in Auckland, Papamoa Plaza in Tauranga, Richmond Mall in Nelson, and Barrington Mall in Christchurch.
At Highbury and Barrington, VMO now holds exclusive rights across all screen formats—building on the large-format screen deal announced earlier this year.
Each centre is anchored by a supermarket and popular national retailers, drawing more than 18 million shoppers every year.*
“These centres offer an opportunity for brands to connect with engaged shoppers, right across the path to purchase, and we are looking forward to representing an ever-growing VMO retail channel to our clients,” said Matt Tremain.
The rollout kicks off in July 2025, starting with Hunters Plaza, and includes both path to purchase screens and large format displays.
“These centres offer an opportunity for brands to connect with engaged shoppers, right across the path to purchase, and we are looking forward to representing an ever-growing VMO retail channel to our clients.” – Matt Tremain
Since launching its NZ retail network in August 2024, VMO’s footprint has grown fast—covering Auckland, Wellington, Christchurch, and a mix of regional locations.
“Our continued investment reflects the strong demand from advertisers and our commitment to delivering scale across retail media in New Zealand,” said Rob Forsyth.
“Working with strategic commercial partners like Colliers and their owners to deliver compelling retail media, we look forward to driving continued growth in the space,” Forsyth added.
Jane Sargent from Colliers NZ said, “VMO have provided our owners with compelling offers and product innovation… and we look forward to working with them further to maximise opportunities.”
With these five new additions, VMO’s retail network will now exceed 20 locations—with more expansion expected in the year ahead.
*Source: Colliers NZ.
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