AUCKLAND, Today: The IAB New Zealand Digital Advertising Awards are back for 2025, calling for entries that showcase the best in talent, creativity, and tech-driven work across the digital landscape.
In 2024, the industry hit $2.422 billion in revenue—a 10.8% increase year-on-year¹. Digital now accounts for 67.4% of all ad revenue in New Zealand, up 4.5 points, and still risings².
This year introduces a brand-new category: Best Use of Generative AI, spotlighting cutting-edge innovation across media, creative and customer experience, and the brands using AI to reimagine what’s possible.
“This category acknowledges the breakthrough thinking already shaping our industry,” says Angelina Farry, CEO of IAB New Zealand. “It’s an exciting addition to an awards programme built to celebrate effective, and innovative work.”
“We’re proud to celebrate the success of the digital advertising industry, and as an industry body we exist to champion and support publishers, platforms, agencies, and marketers through shared knowledge, bold thinking, and a relentless focus on progress.” – Rob Hutchinson
Also returning is the Creative Agency of the Year category, which gives agencies the chance to shine a light on standout digital work, creative thinking, smart partnerships and next-level innovation.
“We’re proud to celebrate the success of the digital advertising industry, and as an industry body we exist to champion and support publishers, platforms, agencies, and marketers through shared knowledge, bold thinking, and a relentless focus on progress,” says IAB Chair Rob Hutchinson.
The Awards Show will take place at Shed 10, Auckland, on Thursday 20 November 2025. It’s set to welcome over 400 of the industry’s sharpest minds for a night of recognition and inspiration.
Entries are officially open now. Head to the IAB New Zealand Digital Advertising Awards website to download the Call for Entries and submit your best work from the past year.
This year’s sponsors include Blis, Hype & Dexter, LUMO, Market Media, Meta, MediaWorks Rova, NZME, Perion, SKY NZ, Stuff, The Trade Desk, Trade Me, TVNZ, Vistar Media and Warner Bros. Discovery.
¹ IAB New Zealand FY 2024 Digital Advertising Revenue Report
² ASA New Zealand Advertising Industry Revenue Report 2024
- For more on the Awards or to enquire about IAB New Zealand membership, reach out to CEO Angelina Farry at angelina.farry@iab.org.nz
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