AUCKLAND, Today: Val Morgan Cinema has teamed up with Silky Otter Cinemas, locking in exclusive ad rights across all Silky Otter locations around the country.
Silky Otter launched in 2019 and now boasts eight luxe cinemas across Auckland, Christchurch, Queenstown, Sumner, Palmerston and Nelson.
The deal gives brands access to high-value audiences in a premium environment—with limited inventory and tailored opportunities for on-site activations and sampling.
“This marks the first time in Silky Otter’s six-year history that advertising is available, unlocking new opportunities for brands to engage with their loyal and affluent customer base through bespoke integrated campaigns and experiences.” – Matt Tremain
“We’re delighted to be working with Silky Otter. This partnership is an exciting addition to our suite of Cinema solutions and expands our representation footprint to now encompass all key cinema operators in the New Zealand market,” said Matt Tremain.
“This marks the first time in Silky Otter’s six-year history that advertising is available, unlocking new opportunities for brands to engage with their loyal and affluent customer base through bespoke integrated campaigns and experiences.”
Neil Lambert, Founder and CEO of Silky Otter Cinemas, added “The Silky Otter brand and its customers are incredibly important to us. Val Morgan not only understood that but helped us shape a model that respects our business and audience, and they’ve enabled advertisers to become genuine partners in the Silky Otter experience.”
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