AUCKLAND, Today: Samsung Ads has brought in two new heavy-hitters — Levi Guillory and Carla Dawson — as the business continues to scale across ANZ and SEA.
Levi joins as Agency Head, Strategic Accounts for NSW and NZ. Previously at Foxtel Media and News Corp, he brings over a decade of experience in premium media and sales.
He’ll work closely with agencies and existing clients to help optimise campaigns using Samsung Ads’ data and product smarts. Levi reports to Head of Sales, Richard Wheeler.
Carla comes on board as Head of Strategic Marketing across ANZ and SEA after ten years at NBCUniversal. She brings serious content and marketing know-how to the role.
She’ll lead initiatives focused on client growth, retention and engagement — helping fuel the momentum that’s seen Samsung Ads’ client base grow 4x year on year.
“I’ve followed the evolution of Samsung Ads over the past few years, and it’s an exciting time to be joining the team.” – Alex Spurzem
Guillory said, “As the company continues to expand, being able to come on board and focus on enhancing our collaboration with existing partners is a welcome opportunity.
Identifying areas of ongoing strategic growth in such a fast-paced industry is going to be key to making CTV campaigns work smarter for our clients.
“I’ve followed the evolution of Samsung Ads over the past few years, and it’s an exciting time to be joining the team. With a strong foundation already in place, I’m looking forward to building on that momentum by leveraging a blend of creative strategy and data-led marketing to elevate Samsung Ads’ presence and impact across the region.”
Managing Director for Southeast Asia & Oceania, Alex Spurzem said, “To add such a wealth of experience to the team at a time when advertisers are seeking better outcomes in TV is a huge win for the company.
“Carla and Levi’s leadership will not only strengthen our team as we deliver smarter capabilities for advertisers, but also ensure our clients’ campaigns are optimised to their fullest potential.”
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