AUCKLAND, Today: ColorCote has revealed a bold new look, teaming up with creative agency Augusto to reshape the brand for a new generation of architects, builders, and design-led decision makers.
The rebrand is more than skin deep. Augusto, part of the UFO Rodeo collective, led the full refresh—winning the gig after a tough pitch against two other top-tier agencies.
From strategy and creative to rollout, Augusto brought a strong, unified team together under the UFO Rodeo banner to shape a confident new identity and clear brand voice.
The new tagline, “Steel Made Better,” is front and centre—backed by punchy lines like “There’s no such thing as coloured steel. It’s all colour coated.” The idea? Reframe the category and own the narrative.
“After a decade with our previous identity, it was time for ColorCote to evolve.” – Kylie Henderson
ColorCote GM Kylie Henderson says the shift marks a big step forward. “After a decade with our previous identity, it was time for ColorCote to evolve.”
“This brand refresh, brought to life by the talented team at UFO Rodeo, reflects the sophistication and confidence of the new era we’re stepping into. It’s more than a visual update, it’s a bold statement about who we are today and where we’re headed. We’re incredibly proud of the result.”
The rollout includes a sleek new visual identity, updated trade tools, and a campaign strategy tailored to the design and architecture crowd. Corner Store, also part of the UFO Rodeo group, is driving the social media side—ensuring the message lands consistently and with momentum across every platform.
The project is a strong example of UFO Rodeo’s model in action—pulling in top-tier talent from across its network to deliver a seamless creative and strategic partnership from pitch through to production.
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