NADI, Fiji: Tourism Fiji has brought Wilson the volleyball back to life, starring in a heartwarming new tribute film called Wilson’s Happily Ever After.
The 90-second piece follows Wilson’s post–Cast Away journey, showing him finding joy in Fiji after washing ashore and being welcomed by a young local girl, Lani.
The pair explore everything from biking old railway lines with Eco Trax, to kayaking, traditional kava ceremonies, and of course, beach volleyball—showcasing the best of Fiji’s natural charm and culture.
Directed by James Anderson and produced by Radlab, the film taps into nostalgia while celebrating Fiji’s unique spirit and growing screen industry.
“Wilson’s Happily Ever After allowed us to showcase the intimate, everyday stories of Fiji,” says Tourism Fiji CEO Brent Hill. “It demonstrates how Fiji embraces travellers and showcases the versatile experiences on offer.
“At the same time, it serves as a reminder that Fiji is home to a growing local film industry, with unmatched natural backdrops, a depth of local talent and crew.”
“We wanted to create a tribute that not only showcased the spirit of Fiji, but also tugs on the heart strings.” – Harry Willis
Special PR’s Harry Willis adds, “We wanted to create a tribute that not only showcased the spirit of Fiji, but also tugs on the heart strings. It feels like we’re giving fans of the classic film the closure they’ve longed for.”
“It’s challenging to make the audience feel something for an inanimate object, but James and the Radlab team have done an incredible job of bringing Wilson back to life in a way that emulates his humanity seen in the original movie. We hope this brings a sense of happiness to those watching.”
The screen industry is now a major player in Fiji’s economy—over 1,200 locals are employed, nearly 300 businesses involved, and close to $100 million FJD injected in 2023–24 alone.
Meanwhile, tourism from New Zealand continues to climb. Fiji welcomed 226,928 Kiwi visitors in 2024—up 10% on pre-COVID numbers and beating last year’s total of 211,963.
According to IVS data, the average Kiwi traveller stays 8.3 nights, with 81% visiting for a holiday, and others coming for weddings, business, or to see family and friends.
Most travel in couples (39%) or groups (45%), with 16% going solo. One in five have visited Fiji five times or more—proof that the bond runs deep.
Just like Wilson’s story, Fiji is all about connection, nature, and unforgettable moments—something Kiwis clearly can’t get enough of.
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