AUCKLAND, Today: JCDecaux has added a fresh face to its digital Out-of-Home lineup, with a new SMARTFRAME going live in Wairau Valley – bumping its national network to 37, including 25 across Auckland.
Phil Eastwood, General Manager at JCDecaux NZ said, “Wairau Valley is one of the most commercially active corridors on Auckland’s North Shore. Our newest SMARTFRAME delivers maximum visibility where it matters most.”
“Major brands including Air New Zealand and Steinlager are already taking advantage of the site. The format creates high-attention, high-context environments for brands seeking powerful ways to connect with audiences and drive real results.”
Sitting just off the Northern Motorway, it captures traffic flowing both ways through one of Auckland’s busiest suburban strips – with Bunnings, Countdown, Pak’nSave, Hoyts and more nearby.
The new spot is a smart complement to JCDecaux’s Takapuna SMARTFRAME, which continues to be a go-to for advertisers targeting city fringe and CBD-bound audiences.
“Wairau Valley is one of the most commercially active corridors on Auckland’s North Shore. Our newest SMARTFRAME delivers maximum visibility where it matters most.” – Phil Eastwood
SMARTFRAME’s signature 9:16 portrait setup reflects mobile and social formats, making it easy for brands to extend creative across physical and digital without reinventing the wheel.
The national SMARTFRAME network now reaches more than 600,000 Kiwis* every fortnight – all in high-attention environments designed to drive impact and recall.
This Wairau Valley launch strengthens JCDecaux’s grip on strategic suburban retail corridors – giving brands another premium stage to show up and stand out.
“This is a network built for outcomes,” Eastwood added. “SMARTFRAME delivers attention, emotional connection and recall, the real levers of advertising effectiveness.”
“In today’s media landscape, it’s not enough to be seen, brands need to be remembered.”
The Wairau Valley SMARTFRAME is now live.
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