AUCKLAND, Today: Auckland commuters are in for a treat as Musashi and MediaWorks unveil New Zealand’s first fully LED-wrapped bus — a bold new way to showcase Musashi’s Energy Amplified brand line on the move.
This isn’t just a bus ride. The exterior bursts with LED creative, while the inside features floor and ceiling decals, branded seatbacks, and USB charging ports — turning every trip into a fully charged experience.
“At Musashi, we’re driven by an obsession to innovate with everything we do – from product development through to campaign execution, and this execution with MediaWorks perfectly embodies that spirit,” said Nazneen Sukhia, Brand Manager, Musashi.
“Our Musashi Energy range is all about amplifying energy, and what better way to bring that to life than with an eye-catching execution featuring our Musashi Mango flavour with World Class ambassador, Rieko Ioane. MediaWorks’ commitment to creative solutions truly aligns with our own.”
“It’s been awesome collaborating with Musashi and Spark Foundry on this. Our team’s got the same creative energy & drive to innovate. This bus design shows what you get when everyone’s on the same page and willing to try something fun with outdoor advertising.
“The extension to immerse passengers onboard while offering USB charging, creates an experience that educates and offers utility to consumers.” – Paul Hamilton
“We know this LED-wrapped bus is going to catch the eye of Auckland commuters & get them talking. The Musashi LED campaign demonstrates the innovative work emerging from our partnership with Auckland Transport showcasing a preview of the creative brand and technology experiences still to come” said Dallan Milich, Group Account Director, MediaWorks.
Spark Foundry Client Partner, Paul Hamilton, said, “Partnering Musashi Energy with MediaWorks on this market-first has been a privilege. We’re bringing Energy Amplified to life by illuminating the dark winter months with arguably the most dominant transit format on the road to date.
“The extension to immerse passengers onboard while offering USB charging, creates an experience that educates and offers utility to consumers.”
Watch out for the Musashi Energy Amplified bus lighting up Auckland’s streets, turning everyday commutes into an eye-catching showcase of innovation, energy, and creative flair.
Share this Post
