AUCKLAND, Today: Anchora, the independent marketing technology and AI consultancy, is celebrating its fourth anniversary with a big client win – La Trobe University – signalling strong momentum across the APAC region.
Work with La Trobe kicked off this month, supporting a major digital transformation project to improve student acquisition and experience. This includes developing a first-party data strategy and Customer Data Platform (CDP) to reduce third-party reliance and boost personalised engagement.
Anchora is also helping the University create a unified view of prospective students, build scalable personalisation capabilities, and improve data governance to support compliance and marketing performance.
Luke Evans, CEO and Founder of Anchora says: “When we launched Anchora, we set out to prove that a lean, expert team could deliver complex transformation projects without the overhead of traditional consultancies. In a market dominated by large firms, it’s been incredibly rewarding to see our model resonate.
“Securing partnerships with organisations like La Trobe University is a big moment for us – not just because of their scale, but because they represent the kind of forward-thinking teams we love working with. It’s a clear signal that businesses want genuine expertise, agility, and results.”
Founded in 2021, Anchora quickly built a reputation for delivering results at pace. Initially focused on Adobe platforms, it now helps clients create smarter, faster experiences through a wider range of marketing technology, AI, and strategic consulting.
“I’m incredibly proud of what we’ve built here at Anchora – not just in terms of growth, but the team behind it.” – Max Barraass
Recent wins include Malaysia Airlines, Spark NZ, and CommSec, alongside standout results for Auckland Airport – a 72% lift in automation-led revenue and a fivefold conversion rate increase. Anchora has also invested in proprietary tools – Stitch, KMD!, and LIFT – to fast-track transformation.
“We’ve gone from startup to serious player in just a few years,” said Susie Evans, Co-Founder and Finance & Operations Manager. “This anniversary isn’t just a milestone – it’s a reflection of the momentum we’ve built and the trust brands are placing in us to help them transform.”
With a 50+ team across Australia, New Zealand, India and Southeast Asia, Anchora is pushing toward 40% marginalised gender representation by 2026, is equal-majority female owned, and spans 11 cultural backgrounds.
“I’m incredibly proud of what we’ve built here at Anchora – not just in terms of growth, but the team behind it,” added Max Barraass, Chief Innovation Officer and Co-Founder. “We’ve delivered complex transformation projects, grown into new markets and built trusted partnerships with some of the region’s most respected brands. As we scale, we’ll stay focused on impact, pace and delivering results for our clients.”
The consultancy was recently named Adobe Emerging Solution Partner of the Year for APAC and ANZ (2025) and won the 2024 Strategic Collaboration Solution Partner of the Year award. It’s also a finalist for Mumbrella’s Specialist Agency of the Year.
Anchora will wrap up its birthday month with a playful thank-you initiative – Anchora Say Relax – designed to celebrate long-term clients and give prospective partners a taste of the agency’s working style.
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