AUCKLAND, Today: billups has clocked an impressive 72% year-on-year revenue lift in its first full year across Australia and New Zealand, showing just how strong the demand is for smarter, more accountable out-of-home advertising.
The milestone follows billups’ 2024 acquisition of Billie Media, founded by Ben Poole and Rohan Prasad. Now operating in 19 countries, billups has cemented its place as the world’s largest independent OOH specialist.
In ANZ, Poole and Prasad lead client growth while Nicci Loudon and Kirstie Caldwell drive strategy and campaign delivery. Together, the team brings deep OOH expertise across ANZ and the UK.
“To see that level of growth in our first full year is incredibly energising,” said Poole. “It shows that our locally led, globally connected model is resonating – brands want smart, accountable OOH, and they want it delivered by people who know the medium inside out.
“Our team has lived and breathed this space for years, and we’re building something that’s not just relevant locally, but globally capable.”
billups ANZ has already delivered standout campaigns for One Roof, Boring, Oatly, Turkish Airlines, PwC and Hinge, proving its ability to manage everything from strategy to performance measurement, both locally and abroad.
“We’re seeing a real shift in how brands think about OOH. It’s no longer just a top-of-funnel awareness driver – clients want smarter planning, clearer accountability and partners who can help them connect media investment to real outcomes.” – Ben Milne
“We’re seeing a real shift in how brands think about OOH,” said Prasad. “It’s no longer just a top-of-funnel awareness driver – clients want smarter planning, clearer accountability and partners who can help them connect media investment to real outcomes.”
Globally, billups shows no signs of slowing down. The company reported 73.8% revenue growth in Q1 2025, hired 156 new team members, and picked up 21 awards for campaigns with brands like Nike, Samsung, Oatly and e.l.f. Beauty.
With 12 technology patents and a 96% staff retention rate, billups continues to lead the way in innovation, performance and people. APAC CEO Ben Milne says ANZ is a vital part of that story.
“Australia and New Zealand are an exciting chapter in billups’ global growth story,” said Milne. “This region is one of the most organised and sophisticated OOH markets in the world and that’s reflected in the strength and focus of our team on the ground.
“The team’s momentum speaks for itself – they’ve established a strong local presence with a clear point of view and we’re backing them to keep building on that success. As we continue to evolve what OOH can deliver for brands, ANZ will play an important role in that journey.”
Later this year, billups will launch its new Attention Dashboard across ANZ. Already rolling out globally, the platform helps brands see exactly who they’re reaching, how long audiences engage and the level of attention captured.
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