AUCKLAND, Today: A new player has landed in New Zealand’s content space, shaking up how brands use user-generated content (UGC). Content Depot, launched this week, is the country’s first self-service UGC platform built just for Kiwi businesses.
The platform replaces traditional, slow production with an always-on model made for today’s digital-first world. It’s a faster, smarter way for brands to create social-first UGC at scale.
Businesses of any size can upload a brief online and get back ready-to-publish content within days. Content Depot connects brands with vetted local creators across TikTok, Instagram Reels, and YouTube Shorts.
By cutting long lead times, heavy costs, and drawn-out approvals, Content Depot removes the usual production roadblocks. Its pay-per-asset model means no retainers, no lock-ins—brands only pay for the content they love.
“We created Content Depot to solve a problem we kept seeing across the industry and that is the need for fresh, social-first content at scale without the delays and overhead of traditional production.” – Ryan Newton
Content Depot is the latest launch from Waitapu Group, the New Zealand marketing and creative business behind AdWorks Shop, Stanley St, and Culture. It’s another step in building tools that answer modern brand challenges.
Ryan Newton, Director of Content Depot, says the platform reflects a major industry shift. “We created Content Depot to solve a problem we kept seeing across the industry and that is the need for fresh, social-first content at scale without the delays and overhead of traditional production.”
“This platform empowers New Zealand brands to stay relevant, responsive, and creative without compromise,” he said.
UGC is now the most powerful format for social engagement, and Newton says Content Depot is built to help both challenger brands and big players.
“User-generated content is no longer a nice-to-have, it’s the most effective format for reach, engagement and conversion on social media today. But until now, the production process hasn’t caught up. That’s what we’re changing.”
- Content Depot is now live and accepting briefs at contentdepot.co.nz
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