AUCKLAND, Today: Eight new organisations from across the globe have joined the World Out of Home Organization (WOO). The line-up includes five national media owners, two OOH service providers, and one national media agency.
WOO’s membership is now close to 300 worldwide. More than 600 delegates attended its recent Annual Congress in Mexico City, showing the strength and reach of the organisation in the OOH space.
The new members are:
- GIMC Marketing Group Co – national media agency, China
- Ledman Optoelectronic Co – OOH service provider, China
- LED Truck Media – national media owner, USA
- Noistudio, The Media Company – national media owner, Italy
- Prowtech – national media owner, Vietnam
- Pyxis Events – national media owner, UAE
- Stratacache – OOH service provider, USA
- Moove Media – national media owner, Singapore
Mark Flys, Chief Operating Officer of WOO says, “WOO is playing an increasingly important role in dealing with the current challenges and opportunities that are opening up for the medium.
“Most recently WOO linked up with Ad Net Zero, the global advertising industry initiative to drive growth that’s better for the planet, to refine the Global Media Sustainability Framework (GMSF) so that it better reflects the specific characteristics of Out-of-Home media.”
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