AUCKLAND, Today: Rugby News has hit a new milestone, recording its highest-ever readership numbers in the latest Nielsen results. The monthly magazine now reaches 172,000 fans across New Zealand.
“We’re thrilled to see Rugby News connecting with so many passionate rugby fans across the country,” says Charlotte Smith-Smulders, Publisher of Allied Magazines.
“Rugby News offers something very different from the quick match reports and highlights that you find online. We dive into the stories and players behind the game, from grassroots club and schools rugby to provincial, women’s, sevens and elite 15s competition.”
Since 1970, Rugby News has built its reputation as the go-to voice of New Zealand rugby. Its contributors include some of the country’s most experienced rugby writers, delivering insights readers won’t find anywhere else.
Smith-Smulders says the magazine’s success comes down to quality analysis, storytelling and imagery.
“These latest figures show that we are on the right track with what we are doing with the magazine and is testament to the hard work and dedication of the team to deliver unique and unparalleled content every issue, especially when other publishers are cutting back.” – Campbell Burnes
“Our readers want in-depth coverage. They want to understand the tactics, the personalities. And that’s what our contributors deliver month after month. It’s also why magazines like Rugby News have a unique connection with readers that no other medium can match.
“They allow people to immerse themselves in the topics they are passionate about, whether that’s rugby, classic cars or their home and garden.”
That loyalty also creates strong opportunities for advertisers. Readers dedicate focused time to the magazine, meaning brand messages land with more impact and recall.
“When someone picks up Rugby News, they’re dedicating time to something they care about,” Smith-Smulders says. “That creates an ideal environment for brands to connect with our readers in a meaningful way.”
Editor Campbell Burnes praised the hard work of the team. “These latest figures show that we are on the right track with what we are doing with the magazine and is testament to the hard work and dedication of the team to deliver unique and unparalleled content every issue, especially when other publishers are cutting back.
“We are still ensuring we give our readers quality long-form journalism and rugby writing to be proud of. We would also like to thank our advertisers for their ongoing support in this tough climate,” says Burnes.
Source: Nielsen CMI Q3 2024 – Q2 2025
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