AUCKLAND, Today: NordEast Vehicle Distributors has chosen Bastion Shine as its integrated agency partner, backing the launch of a bold new distribution business uniting six Geely Group brands under one umbrella for the first time worldwide.
Launched on 21 August, NordEast is the new distribution arm of Giltrap Group. It brings together Volvo, Polestar, Lotus, Geely, Farizon and EV disruptor Zeekr, aiming to deliver 5,000 electrified vehicles within three years.
The partnership sees Bastion Shine working across advertising, creative, digital, PR, social and experiential. Their independent, integrated model allowed NordEast to launch with a single, cohesive strategy that cuts through the noise with clarity and speed.
Bastion Shine CEO Toby Sellers says, “We’re incredibly proud to partner with Dane and the team at NordEast from strategy through to execution, in what is one of the most significant launches in New Zealand’s automotive history.
“Supporting NordEast gives our team the opportunity to deliver the full breadth of our services across a portfolio of amazing brands to elevate NordEast as leaders of electrified mobility in New Zealand.”
NordEast Group General Manager Dane Fisher says Bastion Shine stood out for their ability to provide full end-to-end support.
“We’re incredibly proud to partner with Dane and the team at NordEast from strategy through to execution, in what is one of the most significant launches in New Zealand’s automotive history.” – Toby Sellers
“The scale and ambition of NordEast meant we needed an agency that could deliver across every discipline, from brand and creative, to digital, PR, social and experiential. Bastion Shine has been that partner.
“They have not only helped us define and launch the NordEast brand, but also seamlessly integrated six global marques under one narrative for the New Zealand market. Bastion Shine hasn’t just supported our launch, they’ve become an extension of our team, and the perfect partner as we redefine electrified mobility in New Zealand.”
Bastion Shine’s Chief Creative Officer Oliver Green adds, “Our agency was built to meet the challenge of cutting through complexity and delivering powerful, connected ideas across every channel. Dane Fisher and Gene Powell are the best in the business and we’re all stoked to be on the journey with them.
“We get to make work for some of the greatest brands on four wheels and help bring them into the New Zealand market. This is what we have designed our agency to do. This is why we come to work.”
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