AUCKLAND, Today: VML, Scholz & Friends, Omnicom and Pinterest have all taken top spots at the Gerety Awards 2025, with Pinterest picking up the debut honour for In-House Agency of the Year.
VML was named Global Network of the Year, Scholz & Friends scored Global Agency of the Year, and Omnicom took Holding Company of the Year. Pinterest secured recognition for its in-house creative power.
Scholz & Friends Berlin clinched its global agency title with 5 Gold, 6 Silver, 1 Bronze and 5 shortlists. VML topped the networks, followed by BBDO, DDB and Publicis.
Omnicom was crowned Holding Company of the Year, ahead of WPP. Meanwhile, Pinterest House of Creative walked away with the inaugural In-House Agency award, marking a major win for in-house teams.
Brands also shone bright, with Heineken celebrated for standout work across China, South Africa, Singapore and Milan, while IKEA earned global recognition with campaigns from Ogilvy Germany, DDB Milano and MRM Spain.
“This award is truly special, as it highlights the immense importance of the female perspective in the creative industry. To see our work resonate so strongly with an all-female jury deeply moves us.” – Marielle Wilsdorf
The Gerety Awards tally included 12 Grand Prix, 8 Gold, 4 Silver, 2 Bronze and 1 Shortlist, reflecting the highest combined scores across categories.
“My heart is bursting with pride! Being named Global Agency of the Year by the Gerety Awards is an incredible honor for Scholz & Friends,” said Marielle Wilsdorf, Partner & Managing Director at Scholz & Friends.
She added, “This award is truly special, as it highlights the immense importance of the female perspective in the creative industry. To see our work resonate so strongly with an all-female jury deeply moves us.”
Pinterest’s Xanthe Wells said, “This honour is especially meaningful as it recognises the ambition and heart our team poured into our 2024 brand campaign. With just a handful of in-house creatives and producers, we brought to life seven highly complex films.”
“To be named Global Network of the Year by the Gerety Awards for a second consecutive year is a remarkable honor,” said Debbi Vandeven, Global Chief Creative Officer, VML. “It’s a powerful testament to our ‘Human First’ philosophy.”
This year’s Gerety jury has also shared insights on trends and favourite campaigns, available now through the Gerety Grand Jury Insight panels.
- All winners can be viewed at geretyawards.com
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