AUCKLAND, Today: The Avo Tree is celebrating 10 years in business with a fresh campaign that delivers on its promise — premium avocados, grown in Kiwi orchards and delivered perfectly ripe to your door.
Christchurch agency Not Another™ captured the joy of the perfect avo with “A Face” moments — those pure reactions of delight when you crack open one that’s just right.
The campaign includes a high-energy suite of creative assets, with three TV ads rolling out on TVNZ this week to celebrate a decade of avo perfection.
“This campaign is about celebrating the perfect avos in our lives,” says Adrien Taylor, Strategic Director at Not Another™.
“Few things spark as much joy as a perfect avocado. We wanted to capture that feeling and position The Avo Tree as the ultimate avo experience – fresh, beautiful, and reliably perfect.”
“Ten years in, we’re proud to be delivering quality avos to homes across the country.” – Thorley Robbins
The new work launches as The Avo Tree celebrates its 10th anniversary, reflecting ten years of championing New Zealand-grown avocados.
“Ten years in, we’re proud to be delivering quality avos to homes across the country,” says Thorley Robbins, Founder of The Avo Tree.
“This campaign reflects everything we’ve built over the years – care for our growers, love for the product, and a commitment to delivering that unbeatable moment when you slice open an avocado and it’s perfect.”
Not Another™ handled the full rollout across TV and digital channels, bringing a cheeky foodie flair to the brand’s milestone year.
“This was a dream project for us,” says Mark Townshend, Creative Director at Not Another™. As a country of foodies, avos are an obsession for so many of us, and this campaign plays on that. It’s bold, cheeky and fun – exactly like opening that perfect avo.”
The creative crew behind the campaign includes Chester Travis, Georgina Jervis, Jono Smit, Julian Vares, Damasia de Villalobos, Lydia Perez, Pearl Babington, Mark Townshend, Adrien Taylor, Harish Selvaraj, Chelsey Gordon, Madeleine McLeod, Thorley Robbins, with acting from Stella Maris, Lynn Clark and Ben Thorpe.
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