AUCKLAND, Today: Bastion Shine has welcomed Luke Farmer as Managing Director of Bastion Creative Auckland, where he’ll report directly to CEO Toby Sellers.
Luke brings more than 20 years of leadership experience, having shaped some of New Zealand’s most effective and awarded advertising campaigns across banking, FMCG, airlines, insurance, alcohol, and automotive.
Known as an entrepreneurial, commercially focused leader, Luke has built collaborative teams and delivered campaigns that combine operational strength with bold creative ideas. His approach has underpinned some of the country’s longest-running and most successful brand platforms.
At Bastion Shine, Luke will drive operational performance, explore new business opportunities, and strengthen client partnerships. He’ll also lead on the agency’s relationship with NordEast, whose automotive portfolio adds to the client roster alongside Air New Zealand.
“I’m super excited about getting stuck in with a laser focus on operational excellence, continuing the momentum in new business, delivering on our new NordEast relationship alongside our other amazing clients and of course having plenty of fun with the all the good folks while doing so.”
“Luke’s appointment marks an important milestone for Bastion Shine,” said Sellers. “His experience and expertise will be critical as we build momentum in new business and deliver operational excellence across the agency.
“Luke will also be instrumental in the leadership of two of our largest clients, Air New Zealand and NordEast. Luke’s leadership style and track record make him a strong cultural fit and a valuable addition to the team.”
Luke commented, “I’m super excited about getting stuck in with a laser focus on operational excellence, continuing the momentum in new business, delivering on our new NordEast relationship alongside our other amazing clients and of course having plenty of fun with the all the good folks while doing so.”
His appointment reflects Bastion Shine’s push to strengthen its leadership bench across the network, further embedding its ability to deliver world-class creative solutions for clients while maintaining the agility and talent of an independent agency.
Share this Post
