AUCKLAND, Today: NZME has brought on board Deep Balsara as Programmatic Manager, a brand-new role within its Agency team designed to boost programmatic strategy and strengthen its growing advertising offering.
Balsara brings years of digital advertising experience, specialising in programmatic strategy. His career spans top agencies including OMD, MBM, and most recently Together, where he built strong expertise and industry relationships.
Lloyd Aickin, NZME’s Head of Digital Revenue Strategy, says Deep’s background is a perfect fit for the company’s next chapter in programmatic growth and deeper collaboration with agencies and direct clients.
“As automation and programmatic buying continues to grow across media channels, we have appointed dedicated programmatic leadership to further accelerate NZME’s market leading digital offering and to meet the evolving needs of our valued advertisers.
“I’m absolutely thrilled to be joining NZME. This is an exciting next chapter for me, and it’s a real privilege to step into a role within New Zealand’s leading integrated media company, home to such iconic and trusted brands.” – Deep Balsara
“Deep’s appointment comes at a pivotal time as programmatic continues to reshape the way media is traded. With his agency experience and deep knowledge of the programmatic landscape, he is perfectly positioned to continue strengthening our growth strategy across NZME’s entire digital ecosystem.
From the New Zealand Herald through to iHeartRadio and OneRoof, we’re excited about the expertise and perspective Deep brings, and the role he’ll play in driving our programmatic growth.”
Deep Balsara says, “I’m absolutely thrilled to be joining NZME. This is an exciting next chapter for me, and it’s a real privilege to step into a role within New Zealand’s leading integrated media company, home to such iconic and trusted brands.
“I’m looking forward to digging in, learning more about the business, and contributing to the incredible work already happening here. Programmatic is such a fast-moving, dynamic space, and I can’t wait to bring my experience, passion, and energy to help drive NZME’s growth in this area.”
Greg McCrea, NZME Chief Commercial Officer – Agency adds, “We’re delighted to welcome Deep to the team. His knowledge and enthusiasm for programmatic will add real value to our agency partnerships and ensure NZME continues to deliver the best possible outcomes for our clients.”
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