AUCKLAND, Today: What’s the secret to real estate success — tenacity, charm, or the gift of the gab? For Bayleys, it’s energy. The same energy that’s driven the business since its beginnings in the Bayley family basement back in 1974.
Fifty years on, Bayleys has launched a new brand campaign with Auckland agency Work Communications, celebrating that unique spark that makes the company Altogether Better.
As a proud family business, Bayleys has built its reputation on professionalism and genuine Kiwi warmth. The new campaign spotlights energy as the key ingredient behind every successful property deal.
The idea is simple — every property has its own energy, that special feeling that makes a house a home or seals a deal. Bayleys’ people amplify that energy to achieve better results for their clients.
James Phelan, Bayleys Realty Group National Residential Marketing Manager says “Bayleys has always held a unique position in the market that isn’t easy to put into words. Our clients get it and now, with Bayleys energy, we have a fantastic vehicle to show the magic that makes Bayleys special.”
“The team at Work Comms answered the brief 100% and have put in a great effort to take the Bayleys brand in a new and exciting direction.” – Chris Gwin, Bayleys Realty Group National Director of Franchise Services
The campaign’s TV ad captures that energy travelling across New Zealand — lighting up homes, farms, and commercial spaces. The creative will feature across every channel, ensuring the same message connects right across the Bayleysnetwork.
Chris Gwin, Bayleys Realty Group National Director of Franchise Services, says the campaign brings the business together. “We needed thinking that would work across all asset classes and franchise offices,” he says.
“The team at Work Comms answered the brief 100% and have put in a great effort to take the Bayleys brand in a new and exciting direction.”
Work Communications’ Gaylene Anderson says collaborating with Bayleys continues to be a pleasure. “As one of our foundation clients, Bayleys has been consistently fantastic to work with.
“Chris and James have a clear vision for the brand and we really value the collaborative relationship we have built together. We are thrilled to be helping Bayleys bring their special energy to life.”
CREDITS
Client: Bayleys
Agency: Work Communications
Production: Useful Films
Drone: Studio Infinitum
Additional drone : ImageWorks
VFX: The Rig
Stills: Drmprk Studio
Media: 36 Presents
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