LAS VEGAS, Today: The London International Awards (LIA), one of the world’s most prestigious creative competitions, has announced its 2025 Winners and Finalists following nine days of on-site judging by top global industry leaders.
Barbara Levy, LIA’s President & Founder said, “It has been more than a week of intense debates and discussions among the most creative people in the world. From these deliberations, the best work rose to the top, setting the benchmark for creative excellence.
To all the Winners and Finalists, this is the reward for your hard work and dedication to creativity. Congratulations!”
This year’s awards recognised exceptional work from 42 countries, with 23 Grand LIAs, 191 Gold, 260 Silver, and 303 Bronze Statues awarded, alongside 223 Finalists.
The United States once again led the charge, taking home 247 statues — including 3 Grand LIAs, 40 Gold, 64 Silver, and 84 Bronze, plus 56 Finalists. Other top-performing countries included France (89), the United Kingdom (85), Canada (83), and Germany (82).
Grand LIA Winners:
SERVICEPLAN GERMANY, Munich – Ambient & Activation for Rainbow Wool
TBWA\Media Arts Lab, Los Angeles – Branded Content for Apple Submerged
McCann Paris, Paris – Branded Entertainment for L’Oréal Paris The Final Copy of Ilon Specht
AMVBBDO, London – Creative Strategy for Libresse/Bodyform Livefearless – The Heart & Guts Behind The Blood
ATime&Place, Melbourne – Creative Use of Data for Suzuki The Suzuki Index
FP7 McCann, Dubai – Creativity in B2B for Puck Recipe for Change
FCB New York – Creativity in PR for Hyundai Motor Company Tree Correspondents
FCB Chicago – Design for Caption with Intention
Ogilvy, Singapore – Direct for Unilever/Vaseline Vaseline Verified
Publicis Conseil, Paris – Evolution for AXA Three Words
Ogilvy, Singapore – Health & Wellness for Unilever/Vaseline Vaseline Verified
AMVBBDO, London – Health & Wellness Craft for Essity/Bodyform Never Just A Period
Publicis Conseil, Paris – Integration for AXA Three Words
HeimatTBWA\Germany, Berlin – Music & Sound for HORNBACH No Project Without Drama
Publicis Conseil, Paris – Non-Traditional for AXA Three Words
BBDO Bangkok – Online Film for Five Star Death of A Salesman
de la Cruz Ogilvy, Puerto Rico – Package Design for Alivia Health Glowing Relief
de la Cruz Ogilvy, Puerto Rico – Pharma & Medical for Alivia Health Glowing Relief
Leo Dubai – Poster for NBA India The Great Indian Dunk – Jordan 23
HeimatTBWA\Germany, Berlin – Production & Post-Production for HORNBACH No Project Without Drama
Publicis Conseil, Paris – Transformative Business Impact for AXA Three Words
McCann Paris – TV & Cinema for L’Oréal Paris The Final Copy of Ilon Specht
Ogilvy, Singapore – Use of Social Media & Influencers for Unilever/Vaseline Vaseline Verified
- To view all Winners and Finalists with full creative credits or download an Excel file, visit 2025.liaentries.com/winners
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