AUCKLAND, Today: KFC is shaking up the fast-food scene with ‘The Colonel’s Hacks’ — its biggest value campaign yet, packed with cheeky deals, surprise drops, and rewards for fans nationwide.
Front and centre is The Colonel Hacker — a mysterious figure disguised as the Colonel himself. His hacks will roll out nationwide from 14th October to 1st December, with plenty of surprises along the way.
The first hack? KFC’s biggest burger ever. The Big Hack features two stacked Zinger Burgers for just $9.99 — double the zing, none of the sting. Available only from 14–15 October.
Led by KFC’s agency village — Special PR, Stanley St, Special New Zealand, PHD and Thompson Spencer — the integrated campaign goes all out to deliver maximum value with attitude.
Special PR spearheaded the creative idea, brand experience and earned media, while Stanley St handled AV, Out of Home, and social execution with help from Special NZ and Thompson Spencer.
“We’ve never clowned around when it comes to delivering Kiwis great taste and value. This campaign is all about demonstrating just how far KFC will go for our customers.” – Leanne Too, KFC’s Marketing Director
PHD ran media strategy, even hijacking prime-time broadcasts and major news sites to drop surprise messages from The Colonel Hacker — chaos, but make it clever.
KFC’s Marketing Director Leanne Too said, “We’ve never clowned around when it comes to delivering Kiwis great taste and value. This campaign is all about demonstrating just how far KFC will go for our customers.”
Kelly Grindle, Managing Director of Special PR said, “The concept of using The Colonel Hacker to ‘hack’ value is disruptive and distinctive… They’re relentless in their pursuit to deliver great value and are willing to be bold in the execution.”
Stanley St Managing Partner Elle Lee added: “When The Colonel Hacker hits the streets, he does it big. From how he looked, moved and showed up in the world, to the creative details that tied it all together — every execution played a part.”
Philippa Allnutt, Creative Integration Lead at PHD said, “Our media strategy is all about controlled chaos, orchestrating strategic interruptions across a range of platforms to drive great results for KFC.”
The Colonel Hacker has officially breached New Zealand’s appetite for value — and he’s not logging off anytime soon.
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