AUCKLAND, Today: Tonic Communications has strengthened its leadership team, promoting Georgia Coleman to Managing Director following a year of strong growth and a rapidly expanding trans-Tasman footprint.
In her new role, Coleman will oversee Tonic’s hubs in Australia and New Zealand, driving innovation and expanding the agency’s talented team across all areas of communication.
Tonic launched in early 2024 under parent company Attivo, with Coleman leading as General Manager. The agency works closely with other Attivo brands while managing its own roster of clients and projects.
Attivo ANZ CEO Sue Squillace said, “Georgia has done an amazing job growing Tonic’s business in both markets building capabilities, scope and footprint. She led a strong expansion of services into Australia, using her previous experience across both markets, while working alongside Attivo’s brand and media agencies on recent projects for RSPCA, Bosch, Arla Foods and Women’s Asian Cup 2026.
“I’m incredibly proud of the team we’ve built and the partnerships we’ve formed since launching Tonic.” – Georgia Coleman
“We are incredibly proud of the new business growth she has achieved and have no doubt that as MD she will take Tonic to even more success in the future.”
Coleman said, “I’m incredibly proud of the team we’ve built and the partnerships we’ve formed since launching Tonic. From day one, our focus has been on delivering work that earns attention and creates real, lasting impact.
“Stepping into the MD role is about continuing that momentum – growing our people, strengthening our trans-Tasman footprint, and ensuring Tonic stays as the agency that clients trust for strategic thinking, innovative ideas and genuine heart.”
Tonic Communications operates across New Zealand and Australia, specialising in PR, influencer marketing, social media, and events for brands in hospitality, retail, FMCG, design, and non-profit sectors.
It sits within the Attivo marketing services group, which includes 303 MullenLowe, Mediahub, Farrimond, DNY, Hill Holliday and The Next Practice, spanning Australia, New Zealand and the U.S.
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