AUCKLAND, Today: Special has elevated Zoe Alden to Head of Business Management, acknowledging her standout leadership, business smarts, and key role in the agency’s ongoing success and growth.
Since joining in 2023, Zoe has led some of Special’s biggest accounts, including Kiwibank and Fisher Funds, driving meaningful results and long-term client impact.
In her new role, Zoe will lead the Business Management team, setting out to cement it as a true centre of excellence within the agency.
“Zoe is such a cool, calm force of positivity. She embodies what makes Special, special: a deep passion for both people and performance.” – Tony Bradbourne, Founder of Special
Tony Bradbourne, Founder of Special says, “Zoe is such a cool, calm force of positivity. She embodies what makes Special, special: a deep passion for both people and performance. We couldn’t think of anyone more suited for the role, and her promotion is incredibly well deserved.”
“I’m very proud to step into this new role and continue leading a team of talented people as we continue to strive to deliver the best results for our clients,” says Zoe Alden.
“Special has always been about big ideas and even bigger ambition, and I’m excited to keep building that with the Business Management team.”
Zoe’s promotion caps off a strong year for Special, marked by global recognition, new business wins, and continued growth across all offices.
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