AUCKLAND, Today: Uber Eats is back with the second round of its cheeky value campaign, Ding Dong Deals, created with Special and EssenceMediacom.
This time, the brand’s famous doorbell chime doubles as a censor, bleeping out the surprised swearing that slips out when Aussies and Kiwis spot the outrageous deals on the app.
Built on the insight that we can’t help but curse when faced with a ridiculous bargain, the campaign leans into that very human reaction with a playful twist.
In this latest film, a shopping centre Santa loses his holly-jolly composure after seeing Uber Eats’ silly season deals. Earlier spots featured a shocked bridge player and a flustered news anchor both dropping expletives at the sight of $10 deals.
Margot Deltour, Marketing Lead, Growth and Engagement, Uber Eats ANZ said, “Creating a platform to unite the breadth of deals on offer was a chance to spotlight some truly impressive value – made even more entertaining by using swearing as a creative device. It’s a playful way to show how surprisingly good the deals can be.”
“Retail doesn’t have to be boring, and you don’t need to shout to be heard, especially in a market already full of shouty campaigns.” – Alan Wilson, Group Creative Director at Special
The campaign stretches across dynamic OOH placements featuring rotating deals, plus a social series filmed from users’ front cameras as push notifications land, capturing those bleep-worthy reactions in real time.
Alan Wilson, Group Creative Director at Special said, “Retail doesn’t have to be boring, and you don’t need to shout to be heard, especially in a market already full of shouty campaigns. So, in true Aussie and Kiwi fashion, we’re swapping shouting for swearing, because we feel that’s the kind of honesty we find entertaining.”
Directed by Good Oil’s Adam Gunser, the films perfectly capture the humour and honesty of a deal so good you can’t help but let one slip.
Ding Dong Deals sits alongside Uber Eats’ Get Almost, Almost Anything brand platform, which highlights the app’s range across takeaway, grocery, convenience and more — now with deals that are seriously hard to believe.
The platform is built to last, with more offers and categories to come, keeping the surprises (and laughs) rolling all year long.
The campaign also forms part of Uber Eats’ wider APAC push, with Special and EssenceMediacom tailoring value-led ideas for local markets — from Lying Down Deals in Taiwan to Guuu Deals in Japan.
CREDITS
Client: Uber Eats
Head of Marketing, Uber and Uber Eats ANZ: Nicole Bardsley
Marketing Lead, Growth and Engagement, Delivery ANZ: Margot Deltour
Creative Director, Uber and Uber Eats APAC: Adam Ledbury
Brand Marketing Strategy, Uber and Uber Eats APAC: Tom Walter
Creative Agency: Special
Partner/CEO: Lindsey Evans & Cade Heyde
Partner/CCO: Julian Schreiber & Tom Martin
Group Creative Directors, Uber APAC: Peter Defries & Alan Wilson
Creatives: Sophie Aitken & Matt Aitken
Managing Director: Lauren Portelli
Team Lead: Rachel McEwen
Business Directors: Charlie Keeble, Fabrizia Violante, Alicia Aguilera
Regional Executive Strategy Director: Celia Garforth
Group Strategy Director: Heather Sheen
Strategy Director: Kellie Box
Strategist: Mahima Silwal
Integrated Producer: Jo Howlett
Head of Stills: Nick Lilley
Stills Producer: Di Williams
Head of Design: Adam Shear
Designer: Cam Morris
Finished Artists: John Rivera, Jen Bailey
Production Company: Good Oil
Director: Adam Gunser
EP: Juliet Bishop
Producer: Claire Richards
Casting: Peta Einberg
DP: Crighton Bone
Production Designer: Arabella Lockhart
Editor: Mark Burnett
Post-Production: The Editors
Sound: Rumble
Media Agency: EssenceMediacom
Owned Channels & CRM: RX
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