AUCKLAND, Today: Fisher Funds is rolling out a refreshed brand and campaign aimed at helping New Zealanders feel more connected to their money and more confident about shaping their financial future.
“KiwiSaver is all over the news, every day. Yet a lot of people aren’t actively engaged – 22% of Kiwis don’t know their KiwiSaver balance[1]” said Jonathan Symons, GM Marketing at Fisher Funds.
The new brand direction and Make the most of your Money campaign come from Special, who kicked off their partnership with Fisher Funds earlier this year.
“All too often money takes more than it gives. This new platform is a fresh idea to reposition the brand by helping people to get better connected to their money.” – Zoe Alden, Head of Business Management at Special
Zoe Alden, Head of Business Management at Special, says the campaign brings a fresh energy to Fisher Funds and opens the door for a new generation of investors.
“All too often money takes more than it gives. This new platform is a fresh idea to reposition the brand by helping people to get better connected to their money,” Alden said.
Reason has shaped a media plan that spans digital, press, social, outdoor, radio and airport media to keep the message front and centre.
Fisher Funds remains one of New Zealand’s most established specialist investment managers, supporting more than 500,000 Kiwis with KiwiSaver and Managed Fund investments.
[1] FSC Money and You – KiwiSave at a Crossroads 2021
CREDITS
Client: Fisher Funds
GM Marketing: Jonathan Symons
Senior Manager Marketing and Communications: Alexandra Jackman
Creative Agency: Special New Zealand
Creative Chairman, CEO NZ: Tony Bradbourne
Chief Creative Officer: Lisa Fedyszyn
Chief Creative Officer: Jonathan McMahon
Creative Director: Tom Johnson
Associate Creative Director: Gareth Rice
Head of Production: Katie Mortensen
Producer: Gabrielle Eggels
Head of Business Management: Zoe Alden
Senior Business Director: Kate Syms
Senior Business Manager: Hannah Russell
Business Executive: Milly Johnston
Chief Strategy Officer: Rory Gallery
Group Strategy Director: Ursula Nichols London
Content & Social Capture: Liam Keaney
Production Company: Hooves
Director: Kale McRedmond
Executive Producer: John Pace
Producer: Annelise Yarrell
DOP: Maria Ines Manchego
Offline Editor: Ollie Knocker
VFX and Online: Stafford Wilson
Soundmix: Franklin Road Audio
Media Agency: Reason
Founder & Strategy Lead: Matt Rowe
Co-founder & CEO: Tim Pointer
Account Director: Andy Bowman
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