AUCKLAND, Today: Smart cars might be getting clever, but MAS is reminding drivers they still need solid insurance when things get messy on the road. The new campaign from Yarn turns a simple reverse-into-a-park moment into pure chaos.
In the TVC, a driver is swarmed by beeps and alerts, turning a basic park into a near-collision. It’s a fun nod to how “smart” tech can still trip us up.
Matt Sellars, Co-ECD & Partner at Yarn says, “No matter how advanced the technology gets, it still has its flaws. Plenty of drivers will understand how overwhelming and distracting those sensors can be when they all kick off at the same time.
“This campaign taps into this comedic irony of the very tech designed to keep us safe becoming the thing that ends up causing the collision.”
“This campaign taps into this comedic irony of the very tech designed to keep us safe becoming the thing that ends up causing the collision.” – Matt Sellars, Co-ECD & Partner at Yarn
Laura Stephenson, Head of Marketing at MAS says, “The moment we discussed this idea, we knew the feeling. It’s a very relatable and light-hearted way to show how MAS offers Members the assurance and reliability their car’s technology doesn’t always deliver.
“We automatically include cover for things like windscreen and key replacement as standard. And if you do end up in a fender bender, we’ll even let you choose your own local repairer.”
Reel Factory and director Alex Sutherland shaped the campaign’s understated humour, with Graeme Murray capturing the stills.
After its first week across TV, radio, OOH, digital and social, MAS has already seen a 15% jump in motor insurance quotes.
CREDITS
Client: MAS
CEO: Jo McCauley
Chief Distribution & Marketing Officer: Matt Harvey
Head of Marketing: Laura Stephenson
Brand Manager: Tamzin Beazley
Creative Agency: Yarn
CEO: Heath Davy
Executive Creative Directors: Matt Sellars, Rich Robson
Creatives: Joachim Pearson, Slade MacDonald
Strategy: Teresa Harris
Designer: Nina Kuzmič
Photographer: Graeme Murray
Media: Sneakers
Production Company: Reel Factory
Director: Alex Sutherland
Producer: Pippa Keiller
DOP: Chris Watkins
Sound: Liquid Studios, Starla Sound
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