AUCKLAND, Today: numero® has appointed Max Sartal Sterling as its new Head of SEO. He brings more than 12 years of SEO and CRO experience, with a strong focus on the fast-changing world of AI-powered search.
In this role, Max will guide numero®’s SEO strategy and blend core SEO fundamentals with emerging AI search technologies. His background includes crawlability, structured data, and adapting to new search behaviours.
Before joining numero®, Max worked with New Zealand Trade and Enterprise, giving him solid insight into the challenges local businesses face in competitive markets.
“Numero’s results-driven approach and commitment to transparent partnerships resonated with me immediately.” – Max Sartal Sterling
“Max is exactly the kind of innovative thinker we need at numero®,” said Richard Gilbert, CEO and Founder. “His deep understanding of both traditional SEO and the future of AI-powered search aligns with our mission to make numbers matter.”
Max’s expertise covers SEO basics like structured content and authority building, alongside AI-driven areas such as sentiment optimisation and LLM performance management. This gives numero® a strong edge as search continues to evolve.
“I’m thrilled to join the Numero team,” said Max Sartal Sterling. “Numero’s results-driven approach and commitment to transparent partnerships resonated with me immediately. The performance marketing space is changing fast, and I’m excited to help our clients stay ahead of the curve.”
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