AUCKLAND, Today: Entries are now open for the IHAC Awards 2026, celebrating standout in-house and hybrid creativity across Australia and New Zealand.
In its fourth year, the program adds Best Use of AI, Best Use of Media and Leader of the Year to familiar creative, integrated and purpose-led categories.
It’s free to enter and open to everyone, with work judged by senior marketing and creative leaders. Finalists will be named in early 2026.
Abby Blackmore, Head of IHAC said, “We know the calibre of work being delivered inside brands is world-class and these awards give us the chance to shine a spotlight on them.. Whether you’re a team of two or a full in-house agency, if you’ve done brilliant work this year, it’s time to show it off.
“We’re seeing campaigns that are not only creatively ambitious but also strategically sharp and business-driving.” – Chris Maxwell, IHAC Executive Chairman and CEO of -lution
“We welcome entries from across the entire in-house and hybrid community, whether you’re an IHAC member or not. These awards are here to champion the brilliant minds, ideas and execution shaping brands from the inside.”
With 78% of marketers already working in in-house or hybrid settings, and more moving that way, the awards reflect a major shift. Last year, 24 brands entered.
Chris Maxwell, IHAC Executive Chairman and CEO of -lution said, “The in-house model is evolving rapidly, and the standard of work coming out of these teams is nothing short of phenomenal.”
“We’re seeing campaigns that are not only creatively ambitious but also strategically sharp and business-driving. These new categories are a reflection of where the industry is headed and a reminder that some of the most exciting work in our sector is happening inside brands themselves.”
Past winners include Youi, Movember, Asahi Beverages, MYOB and Optus, recognised for innovation, integration and impact, including work driven by AI, data and purpose.
IHAC is also welcoming sponsors for 2026, with presenting and category partnerships available and reach expected to exceed 40,000 senior industry professionals.
- For entries or sponsorship enquiries, click here ihac.com.au/awards-2026
Share this Post
