AUCKLAND, Today: Lassoo Media is riding strong momentum after winning Media Agency of the Year at the 2025 Beacons, picking up four major accounts following competitive pitches: Bluecurrent, George Weston Foods, NXP, and fintech favourite Sharesies.
These wins reinforce Lassoo’s reputation as one of the country’s most effective independent agencies, backed by recent partner appointments that broaden its integrated expertise.
The leadership team now features Bridgette Franklin (Founder), Daniel Currin (Managing Director), Simon Bird (Strategy & Measurement), Kimberly Kastelan (PR & Social), Hamish Scott-Knight (Innovation & Product), James Roberts (Planning & Investment) and Ruth Perry (Finance, Operations & HR), with Louise Bond as Strategic Advisor.
“Winning four consecutive pitches off the back of Media Agency of the Year speaks to the strength of our team and the trust new and existing clients have in our approach.” – Daniel Currin, Managing Director
“These results are really encouraging,” said Daniel Currin, Managing Director. “Winning four consecutive pitches off the back of Media Agency of the Year speaks to the strength of our team and the trust new and existing clients have in our approach.
“The feedback we hear most often is that our approach is clear and outcome-driven, and that our integrated model, grounded in measurement and strategy, is what sets us apart.
“Clients today are looking for sharp thinking, speed and accountability. “Being independent means we can move faster and stay focused on what really matters: delivering work that drives measurable impact,” Currin added.
Lassoo’s continued recognition reflects a long-term focus on outcomes over outputs, a mindset that defines its work across categories from FMCG to fintech.
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