AUCKLAND, Today: Twelve outstanding campaigns, out of 131 entries, have been selected as winners of the ACT Care Awards 2025, recognising advertising excellence in promoting care for people and the environment.
This year’s laureates include five campaigns from NGOs, five from brands, and two from the public sector, representing seven countries including Belgium, Brazil, Canada, France, India, Mexico, and the United Kingdom.
French creativity is in the spotlight this year, with five winning campaigns. When reviewing entries, the Expert Jury evaluates each of the 30 campaign shortlisted based on key criteria such as the societal impact, emotional resonance, respect shown to all stakeholders, and the concrete benefits delivered to the intended communities.
This year’s winning campaigns address a diverse range of issues, including social inclusion and protection of all, health and well-being, civic engagement, democracy, and social responsibility.
“We had so many great cases, and in the end the jury awarded 12 of them. These cases embody what our business does at its absolute best when acting for a better world: Developing new and innovative solutions to solve people’s problems, addressing major citizen issues to raise consciousness, repurposing brands and businesses to transform them into real actors of positive change. I feel so proud of our industry when it commits to such a work!”
Christian de la Villehuchet – Global Chief Client & Global Chief Integration Officer, Havas Group; President, European Association of Communications Agencies; ACT Care Awards Godfather & President of the Jury 2025.
2025 Winners full list
NGOs & Foundations
The Black Dog(s) for Seconde Chance by BETC Paris – France
Strings for Cancer & Careers by Publicis Conseil – France
Inployable for Canadian Down Syndrome Society by FCB – Canada
T-SEARCH® for Mães Da Se by Cappuccino/The Weber Shandwick Collective – Brazil
Homelessness is Spiking for Hostiledesign.org by TBWA\MCR – United Kingdom
Compagnies & Businesses
Lost Faces for Banco do Brasil S.A by WmcCann – Brazil
Memory Shots for Kodak by Happiness Brussels, an FCB Alliance – Belgium
Ink of Democracy for The Times of India by Havas Creative – India
Mommyphone for Laboratoire Gallia by BETC Paris – France
Three Words for AXA by Publicis Conseil – France
Governments & Institutions
Facing Bullying for Service d’information du Gouvernement by PublIcis Conseil – France
Pass it on – Use Your Vote – European Elections 2025 – Use Your Vote – European Elections 2025 for European Parliament by Directorate-General for Communication, &Co. / NoA, ICF Next – Belgium
ACT Responsible extends its heartfelt thanks to its Expert Jury for their time, rigorous evaluation, and insightful feedback, as well as to our generous sponsors — Havas, Google, Nielsen, Eurostar, Adforum, and IAA France — whose support makes the ACT Care Awards possible.
ACT Care Youth Favourite
For the fourth consecutive year students were invited to vote for their favourite campaign from the shortlist. This recognition reflects the organisation’s mission to amplify the visibility and impact of outstanding campaigns among younger generations.
The Shooting for Artículo 19 by Grey Worldwide Mexico receives the ACT Care
Youth Favourite 2025
“The partnership between IHECS and ACT Responsible provides an opportunity to nurture the advertisers of tomorrow, demonstrating that responsible campaigns are on the rise and their impact is being felt. As the head of the Master’s program in Advertising and Commercial Communication and a professor of advertising ethics, I see the new generation’s strong desire to align their work with their values and drive meaningful change in the industry. If the industry doesn’t adapt, they’ll walk away.”
Sophie Pochet – Chief Academic Officer, IHECS, ACT Care Youth Favourite Strategic Partner.
ACT Responsible warmly thanks the 45 students from IHECS (Belgium), Coventry University (United Kingdom), ISEG Paris (France), and universities in Ecuador, Mexico and Greece, who actively participated in the online evaluation phase.
2025 Awards Ceremony
The winners of the ACT Care Awards 2025 will be celebrated during a dedicated ceremony during the Effie Europe Day organised by the European Association of Communication Agencies (EACA). A walking lunch will follow the ceremony.
Date: December 10, 2025
Time: 12:00 PM
Location: Musée Royal d’Art & d’Histoire
Parc du Cinquantenaire 10, 1000 Brussels, Belgium
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