AUCKLAND, Today: Deep Media is making moves in Victoria, expanding its footprint and appointing experienced media leader Luke Burr as Head of Sales to drive growth across the region.
Burr joins from MiQ, bringing more than a decade across Yahoo, Fairfax, and programmatic roles, plus industry involvement as a Victorian board member for UnLtd.
In the role, Burr will lead local growth, helping brands and agencies unlock value across Amazon’s ecosystem, spanning Prime Video, Sponsored Ads, Twitch, IMDb, and premium third-party publishers.
“Victoria’s independent agency scene is one of the most innovative and fast-moving in the country and Deep Media is built to partner with that energy,” said Burr.
“Victoria’s independent agency scene is one of the most innovative and fast-moving in the country and Deep Media is built to partner with that energy.” – Luke Burr
“With Amazon Ads offering marketers the ability to connect with relevant audiences across Prime Video, Netflix and various third-party publishers across the open internet, there’s never been a better time to help brands tap into its full potential. I’m excited to join a Deep Media team which is already doing great things for its partners.”
The Melbourne launch follows recent momentum for Deep Media, including its expansion into New Zealand and rising demand for measurable, high-impact media channels.
“We’re growing fast because the market is shifting fast,” said Paul Kent, Co-Founder at Deep Media.
“Launching into New Zealand was a huge step for us and now with Luke leading the charge in Victoria, we’re even better placed to support ambitious brands and agencies across the region. He’s one of the most respected operators in the industry and brings exactly the local insight and leadership we need.”
Founded by former Amazon executives Paul Kent, Andrew Hammond and Blake Gorman, Deep Media has scaled quickly, doubling in size over the past year as advertisers lean into Amazon Ads’ data-rich, full-funnel offering.
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