AUCKLAND, Today: Polaris has appointed independent creative agency ATime&Place as its lead creative partner across Australia and New Zealand, following a competitive multi-agency pitch.
Best known for innovation and performance, Polaris leads the Side-by-Side Vehicles category in Australia and sets the benchmark across agricultural, industrial and recreational powersports.
Michael Blundo, National Marketing Manager at Polaris Australia and New Zealand says, “Polaris is built for the toughest conditions and for people with the ambition to meet them head-on. Our vehicles are engineered to perform where the ground is unforgiving, the weather is unrelenting, and the stakes are real.”
Trusted by farmers, land managers, government teams, commercial operators and adventure enthusiasts, Polaris continues to define the category through advanced engineering, capability and design.
“In ATime&Place, we saw a partner with the clarity and creative capability to help express that leadership and continue pushing the brand forward,” says Blundo.
“It’s a privilege to be working with a brand of this stature. Our role is to expand the brand world, add depth and meaning, and help take an already exceptional brand to even greater heights. It’s going to be fun.” – Adrian Mills, CEO and Co-Founder of ATime&Place
The appointment reflects Polaris’ ambition to strengthen brand presence and deepen connections with rural, regional and recreational audiences across Australia and New Zealand.
ATime&Place will lead creative across brand strategy, advertising, social and experiential activations, with work already underway.
Adrian Mills, CEO and Co-Founder of ATime&Place says, “Polaris is loved by Australians and New Zealanders because it is undeniably brilliant at what it does. It has earned this loyalty through performance, trust and a deep connection to the people who rely on it every day.
“It’s a privilege to be working with a brand of this stature. Our role is to expand the brand world, add depth and meaning, and help take an already exceptional brand to even greater heights. It’s going to be fun,” Mills adds.
Polaris joins a growing list of ATime&Place client wins since opening, alongside UniSuper, Mountain Goat, Cobram Estate, Ventia and Global Prime, adding to a portfolio that includes EnergyAustralia, Deloitte, Suzuki, Swinburne, Dodo and Balter.
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