AUCKLAND, Today: YS has strengthened its digital leadership with the appointment of Ginny Woo as Digital Marketing Manager, adding further weight to the agency’s integrated approach across media, data, creativity and technology.
Woo joins from TRA, where they were Digital Lead across the Culture Practice and Marketing teams, bringing a sharp understanding of how data-driven insight and brand storytelling work best together.
Says Scott Maddox, ECD YS, “Ginny is a rare talent bridging both digital media and digital ecosystems experience, which fits perfectly with our integrated offering.
“They’re already making a huge impact on our clients’ growth targets, utilising their experience in CRO and CRM. They’re also very cool, funny as hell, and making a real impact on our culture – they’re a natural fit for where we’re going as an agency”.
For Woo, the move was driven by YS’s genuinely collaborative way of working.
“Having media, digital, and an in-house development team all under one roof is a refreshing change of pace.” – Ginny Woo
“It’s so nice being part of a team that’s truly integrated,” says Ginny Woo. “Having media, digital, and an in-house development team all under one roof is a refreshing change of pace.
“I find this way of working particularly exciting because it signals a unique ability to adapt and to act dynamically for clients”.
Founder and CEO Duncan Shand says the appointment reflects YS’s continued evolution as it builds deeper digital capability.
“The agency is focused on delivering growth through smarter integration. Bringing Ginny on board is a really exciting addition to the team. It ensures we have the senior depth of expertise to navigate and lead the development of complex digital landscapes”.
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