AUCKLAND, Today: Hisense has appointed independent full-service agency Bench Media as a key media partner in its integrated ANZ agency village, following a review.
Bench will lead full-funnel media strategy, planning and buying, working alongside Hisense’s specialist partners to support the brand’s next phase of growth in a competitive market.
The appointment reflects Bench’s strategy-led approach, uniting brand and performance under one framework and translating global ambition into fast, local execution.
Nate Vella, Head of Strategy at Bench Media, says the partnership is built on consistency over complexity.
“Hisense is at an important inflection point in ANZ. It’s a brand with serious global scale, strong product suits and cultural relevance, particularly through sport and entertainment.
“The opportunity now is to connect that strength more clearly into everyday Australian and New Zealand lives, and to do it in a way that drives both brand and business outcomes.”
The partnership supports Hisense’s focus on building brand salience, lifting consideration earlier in the purchase journey, and delivering locally relevant, performance-led outcomes.
“Hisense is at an important inflection point in ANZ. It’s a brand with serious global scale, strong product suits and cultural relevance, particularly through sport and entertainment.” – Nate Vella, Head of Strategy at Bench Media
Michelle Wee, General Manager Marketing ANZ at Hisense, says a more connected and accountable media approach was key.
“As our brand continues to grow in Australia and New Zealand, it was important for us to partner with an agency that could bring together strategic thinking, local market understanding and measurable performance,” Wee said.
“Bench demonstrated a clear understanding of our category, our customers and the role media needs to play across the full consumer journey.”
Bench will focus on the full consumer journey, from early brand storytelling to retail conversion and post-purchase engagement, with an emphasis on digital-first planning, retail media and data-led optimisation.
The appointment strengthens Bench Media’s growing client portfolio across retail, technology, FMCG, health and education.
Founded in Sydney by Ori Gold and Shai Luft, Bench has evolved into a full-service media agency focused on connected planning and measurable growth.
The appointment is effective immediately.
Share this Post
