AUCKLAND, Today: Brands can now tap into Tonic Media Network’s health-focused media reach in New Zealand, unlocking access to around 8 million annual patient visits across clinics, hospitals, and diagnostic centres nationwide.
After strong interest since launching in August 2025, Tonic has acquired MediBoard, merging its DOOH screens with MediBoard’s print and digital network to create a fuller point-of-care offering for marketers.
The combined setup includes 700 MediBoards and 125 digital screens, spanning nearly half of GP clinics and every major hospital across both the North and South Islands.
Richard Silverton, CEO of Tonic Media Network said, “Tonic was built on a simple but powerful premise: improved health literacy leads to better health outcomes.
“We’ve proven the model in Australia, and now we’re pursuing that same mission in New Zealand, to improve health outcomes for all New Zealanders.
“With 8 million patient visits annually, this is high-impact DOOH at scale. Audio-enabled premium content, 15 minute dwell time**, in trusted environments, means that brand messages achieve cut-through that traditional DOOH simply can’t deliver.”
Founded in 2013 by physician and medical broadcaster Dr Norman Swan, Tonic reaches more than 15 million people monthly in Australia through over 6,200 assets across metro, regional, and remote locations.
“Joining forces with Tonic allows us to enhance that service with world-class content, proven engagement and a mission that we share – improving health outcomes for all New Zealanders.” – Paula Mooney, General Manager of MediBoard NZ
Advertisers benefit from a proven environment, with 61% of viewers taking action and 45% message recall, all within brand-safe, contextual, highly targeted placements.
Locally, Tonic has partnered with organisations including Healthify NZ, Asthma NZ, the Health Quality & Safety Commission, MetService, and the Graeme Dingle Foundation to produce content relevant to diverse communities.
A launch video series featuring Auckland GP Dr Jono Hoogerbrug, covering timely health topics, is already rolling out nationwide across Tonic’s screens.
Paula Mooney, General Manager of MediBoard NZ said, “MediBoard has built deep trust with clinics and communities throughout NZ. Joining forces with Tonic allows us to enhance that service with world-class content, proven engagement and a mission that we share – improving health outcomes for all New Zealanders.”
Tonic supports fully integrated campaigns spanning video, print, and digital, backed by a local content team and in-house creative support.
By tapping MediBoard’s scale, the network accelerates digital rollout and delivers national reach instantly, with messaging tailored by region, language, or culture for stronger relevance and effectiveness.
- More info here: tonicmedia.co.nz
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