AUCKLAND, Today: Showgoers in Tāmaki Makaurau can now keep everything in one place, with the official Spark Arena App launching as a new all-in-one digital companion for events.
Designed around changing fan habits, the platform moves the venue into mobile-first mode, combining tickets, updates, and event info in one streamlined experience.
It’s built to ease busy event days while strengthening loyalty through personalised features tailored to each user.
“This development is about more than just convenience; it’s about reinforcing Spark Arena as Auckland’s home of great entertainment.” – Mark Gosling, Spark Arena Venue Manager
Strategic Objectives & Key Features
The Spark Arena App is engineered to serve fans and improve operations through:
- Integrated Ticketing & Access Control: Direct integration with the Ticketmaster ticketing platform ensures a frictionless, secure entry process, reducing wait times and improving crowd flow
- Direct-to-Consumer Communication: Push notification capabilities allow for instant show announcements and emergency updates, bypassing the noise of traditional social media algorithms
- Data-Driven Fan Engagement: A personalised wish-list and digital calendar allow fans to curate their own event season, providing the venue with valuable insights into audience preferences
- Comprehensive Logistics Hub: The app features a centralised Your Visit area, offering information on accessibility, transport, and nearby hospitality, ensuring a seamless end-to-end experience for domestic and international visitors
- Exclusive Offers: Exclusive app-only offers and digital vouchers provide new avenues for partner activations
Mark Gosling, Spark Arena Venue Manager says, “This development is about more than just convenience; it’s about reinforcing Spark Arena as Auckland’s home of great entertainment. By housing all our resources in one place, we’re ensuring that the fan experience is as world-class as the acts on our stage.”
The app also mirrors the venue’s online help resources, making sure guests of all tech levels can still find what they need quickly and easily.
The Spark Arena App is available for immediate download via the Apple App Store and Google Play Store.
Media & Partnership Inquiries: Morgan Ellis // 818 Entertainment morgan@818.co.nz | +64 21 176 3463
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