AUCKLAND, Today: Bastion has locked in a new Insights lead, with Joanne Norton set to join as Managing Director in mid-April, reporting directly to Group CEO Cheuk Chiang.
Norton brings 25 years of experience building insight teams, scaling data capability and driving measurable commercial growth through analytics and modelling programmes.
Most recently, Norton was Global Director of Consumer Insights and Category Strategy at Bondi Sands, steering portfolio direction and growth across international markets.
Earlier, Norton led Consumer and Market Insights ANZ at L’Oréal, overseeing segmentation for 30-plus brands and reshaping how data supported commercial decisions.
“The Bastion Insights team is already delivering exceptional work, and I’m excited to join during this period of significant momentum to further build on that success.” – Joanne Norton
“Joanne brings exceptional commercial acumen and deep expertise in turning consumer intelligence into competitive advantage,” Chiang said.
“Her experience across some of the world’s leading consumer organisations strengthens our ability to deliver integrated, end-to-end solutions for the modern marketer. Having a strong client lens ensures we are in tune with what truly matters.”
Norton says the timing feels right to join while momentum is strong and the team is already producing standout work. “The Bastion Insights team is already delivering exceptional work, and I’m excited to join during this period of significant momentum to further build on that success.
“I’ve always believed the best insights don’t just inform decisions, they shape strategy and unlock new opportunities for growth. I’m looking forward to partnering with clients and teams across the business to help turn consumer intelligence into meaningful commercial impact.”
As Australasia’s largest independent marketing and communications agency, Bastion blends global-scale capability with indie agility to deliver integrated solutions for modern marketers.
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